Hej! I’m Amy Grinstead Brodersen 👋

I live in Copenhagen, Denmark and I’m originally from the UK.

I’m a content designer, content strategist and UX writer. I’m currently contracting as a senior content designer at IKEA in Malmö, Sweden, with capacity for training and small contracts until the end of June 2026.

As well as content design and UX writing, I’m experienced in (and particularly passionate about):

  • content operations

  • design systems

  • information architecture

  • reframing

  • accessibility in content

  • user research

  • voice and tone.

My background in PR, comms and editorial content strategy helps me to be a well-rounded communicator, able to shape a story and get straight to the message.

I work with evidence, intuition and empathy.

Qualifications

  • Postgraduate Diploma in Marketing Management

  • Completed the Content Design Academy

Awards

  • Outstanding Young Communicator (finalist)

  • Best Use of Media Relations (silver award)

 

You can also find me

After hours

I like to spend my time:

  • Cooking and eating. If we work together, expect me to bring cake.

  • Learning Danish. I still can’t say ‘rødgrød med fløde’, but I’m (slowly) getting there.

  • Buried under a pile of books. My TBR will take me until at least 2027, and that’s totally fine.